📜 Previous notable roles
20+ years of total experience in Marketing. Here are my previous notable roles and achievements:
Director of Marketing (Global)
Annalise.ai
Apr 2022 - Apr 2024 • 2 years 1 month
Developed and executed a global marketing strategy, propelling Annalise.ai's industry-leading medical imaging AI solutions to achieve 3 x order intake growth, 160% lead growth and significant growth in brand awareness. This was achieved through targeted events, lead gen digital campaigns, leadership profiling, and data driven PR campaigns, all while collaborating closely with sales for seamless lead conversion.
Moved away from generalist marketing agencies and reinvested savings of over $300,000
Rapid hire and mentoring of a high-performance multi-functional, global marketing team across APAC, USA and EU.
Developed an in-house PR agency model resulting in major global media exposure in media such as Forbes, The Wall Street Journal, ITN as well as respected trade media. This was crucial to building out brand awareness while containing marketing costs.
Achieved an 80% submit-to-win strike rate on award submissions. (Good Design Awards, Medtech Awards, Interaction Awards, The Minnies).
Global Director Digital Performance
TIO International
Sep 2019 - Apr 2022 • 2 years 7 months
Massively improved client satisfaction in Australia and New Zealand within 6 months, I reversed the trend, achieving a remarkable 98% client retention rate through a dedicated client success program.
Member of the Senior Leadership Team (I was promoted to a Global leadership role within 6 months of joining the company).
Motivated, led and nurtured a high-performance marketing team across multiple time zones and marketing disciplines.
Strategic marketing and promotion of AI-driven remote medical monitoring and diagnostic tools Dental Monitoring & SmileMate.
Workshop facilitation and event management: I organised and presented at the Australia and New Zealand marketing roadshow educating doctors and practice managers on best practice patient acquisition techniques.
Digital Marketing Manage
Nucleus Network
Jul 2018 - Aug 2019 • 1 year 1 month
Implemented a PR strategy that resulted in significant national television exposure (channels 7, 9, 10 and ABC) and increased brand awareness. Importantly this activity could be directly linked back to increased website conversions.
Pioneered a data-driven approach ensuring all marketing spend was measurable against revenue. This was done using Facebook quiz that used lead scoring to dynamically improve lead and audience quality over time.
Group Digital Manager
Monash IVF Group
Aug 2016 - Jul 2018 • 1 year 11 months
Headhunted for the role by two-time CMO 50 marketer Everard Hunder to manage digital marketing across all nine medical imaging and IVF businesses in the group.
Achieved massive growth in all key paid search metrics including significant reductions in cost per acquisition metrics.
Finalist in the Google advertising awards (Search Innovation, APAC)
Handed back $500,000 to the business in the first year while also increasing lead volume and marketing collateral effectiveness.
Reduced the company's reliance on external marketing agencies by building an in-house, global creative marketing practice producing high-performance online and offline assets.
Founder / Director
Bonsai Media
Jan 2004 - Jan 2016 • 12 years 1 month
Bonsai Media is a multifunctional marketing agency based in Melbourne which I ran for 12+ years.
Consistently grew revenue year on year while leading and nurturing a team of 5 marketers as well as a team of international contractors.
Clients ranged from start-ups to Government as well as global brands like Johnson and Johnson Medical and B2B tech business Oracle Aconex.
Developed and managed the successful execution of hundreds of B2B and B2C marketing campaigns resulting in extremely high client retention rates.
Designed all business processes to ensure the highest standards of quality control.
