Carolyn Lighty

Location: Atlanta, GA, USA.
Carolyn Lighty is a Fractional CMO for hire - CMO Index

Professional Overview:

I've got a proven track record of driving strategic marketing initiatives in high-growth environments. As an experienced marketing leader, I have successfully led cross-functional teams to develop and execute impactful brand messaging strategies, resulting in increased market share and revenue growth. My ability to align marketing initiatives with overall business objectives has been instrumental in driving organizational success, and I am confident in my ability to provide a unified vision and leadership for the marketing function globally across all products/service lines and industries.

One of my key strengths is my collaborative approach to leadership, which has enabled me to build and scale globally distributed remote teams while fostering collaboration and partnership. I have a deep understanding of current marketing techniques and best practices, and I am adept at leveraging innovative marketing techniques to propel companies forward in competitive markets.

In my previous roles as Head of Marketing and VP of Marketing, I have consistently demonstrated my ability to lead change management initiatives to support scaling and modernization of processes, as well as organizational alignment and mindset changes to support the success of marketing efforts. Additionally, my strong problem-solving skills and excellent written and verbal communication abilities have enabled me to effectively communicate with all levels of stakeholders and drive results.

Professional Highlights

💡Key skills

How I Work • Agile Marketing Sprints: I employ agile methodologies for swift strategy adjustments based on real-time feedback, enhancing campaign performance and speed to market. • Customer-Focused Messaging: Through in-depth understanding of customer personas, I create resonant messaging, boosting conversion rates and fostering loyalty. • Intensive Growth Tactics: I execute personalized marketing and targeted promotions to expedite customer acquisition and revenue growth. • Data-Driven Strategies: Leveraging advanced analytics, I derive actionable insights for optimized campaigns and improved ROI. How I Flex MarTech Optimization: I optimize MarTech stacks, integrating the latest tools to boost efficiency and ROI. This fosters internal collaboration, analyzes campaign performance, and enhances personalized customer communication, leading to improved operations, campaign effectiveness, and customer satisfaction. Creative Excellence: I inject creativity into all marketing efforts, crafting captivating advertising and content marketing campaigns that resonate with audiences and yield results. Through innovative design, compelling storytelling, and immersive experiences, I create memorable brand interactions, elevate brand awareness, and increase engagement rates and loyalty. Proven Methodology: Using a time tested methodology, I create strategies that deliver high visibility and increased conversions for client products or services. By meticulously planning and executing coordinated, layered tactics, such as conversion-focused website design, growth-oriented SEO strategies, and targeted PPC advertising, I ensure that client offerings stand out in competitive markets and drive measurable results. This proven methodology has consistently delivered tangible outcomes, including improved lead generation, higher conversion rates, and sustainable business growth for my clients.

📜 Previous notable roles

VICTORIA FIDE CONSULTING
Launched brand amplification and engagement strategies that included website overhaul to improve lead conversion, and created a strong content marketing foundation, resulting in an increase in website traffic from just under 200 monthly to over 7200 per month by the end of the year and an average content engagement rate of 46.2%

MOMMA STRONG, INC,
Following the adoption of SEO and PPC best practices, website traffic surged by 64%, while a comprehensive redesign of the homepage and campaign landing pages led to a notable 33.8% increase in conversions. Moreover, strategic initiatives like weekly promotions, revised pricing strategies, and the introduction of a pre-order policy propelled shop sales by 75% in a matter of months. Notably, corporate memberships doubled during this period.

ANY TEST FRANCHISING, INC.
A website overhaul, omnichannel marketing across franchises, franchisee training program, and streamlined internal processes, fueled record-breaking growth. Revenue surged from $35 million to $100 million during the pandemic.

🔧 Service types offered

Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Paid Ads, SEO, Website/Application UX, UX Analysis, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management

🏭 Industry specializations

Tech, Health & Wellness, Fitness, Financial and Retail

📅 Availability

Available 30 - 40 Hours Per Week, Immediately

🌎 Languages

English

💵 Rates

Monthly Retainer for long-term projects >6 Months - ranges from $4500 - $15,000 depending on the scope of services. Hourly for short-term projects of <6 Months - ranges from $120 - $350 per hour depending on the scope of services.

📝 Additional info

Is this the Right Fractional CMO for You?

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