My background in business development, account management, and co-founding a startup in digital media has provided me with the skills and experience to work cross-departmentally to achieve goals. I have learned how to leverage marketing to bring internal teams together to break down silos that thwart growth and then transform this into external communications through multi-channel, segmented campaings across the customer lifecycle. If there is brand, position, or goal misalignment, campaigns, no matter how creative, will not be optimized.
