With over 20 years of full stack marketing experience, Elizabeth Dimond has driven billions in revenue working at large Corporations (American Express, Barnes & Noble), PE-backed companies (Sleepy’s) and start-ups. She has a proven track record, working at three companies that have been acquired.
As a fractional Chief Marketing Officer, she brings a data driven approach to fuel profitable growth through customer acquisition, go to market plans and positioning, new product offerings, testing and optimizations, partnerships, retention and customer marketing. In addition, she has built, led and coached diverse marketing organizations.
Some accomplishments include driving a 33% increase in spend for a fintech app, developing a CRM program that drove $65m in annual sales for a retailer, driving 100K subscribers in 12 months at 3:1 LTV:CAC ratio in health/wellness, and increasing ARR from $10m to $25m for a consumer subscription-based e-commerce business through customer acquisition (Google, Meta, podcasts, direct mail, influencers), cross-selling and retention strategies in under 12 months.
