Jim Franzen

Location: Paris, France.

Professional Overview:

I am a fractional CMO, distinguished by my extensive global marketing leadership expertise, dedicated to guiding startups, tech and lifestyle brands towards leveraging AI and innovative marketing strategies for sustainable growth and distinctive branding. My extensive experience in steering global marketing initiatives and a fervent passion for technology-driven solutions empower me to offer a unique approach to marketing—seamlessly integrating traditional methodologies with the latest technological advancements.

Professional Highlights

💡Key skills

Executive Leadership ◦ Strategic Business Development • Global Brand Management • Digital & Emerging Technology • AI Strategy & Implementation • Advertising & Agency Management • Marketing Strategy & Implementation • Omnichannel Campaign Development • Consumer Insights & Trends • Talent Development & Coaching

📜 Previous notable roles

25 years of experienced marketing leadership: CMO at Didimo (an AI startup), CMO at Lightframe (a web3 startup), EVP/General Manager at creative agencies Leo Burnett and Spring Studios leading marketing efforts for companies like P&G, Estee Lauder Companies, Canada Goose, L'Oreal, Vera Bradley, Tom Ford, Great Gulf Properties and many more.

🔧 Service types offered

Marketing Strategy, Brand Management, Product Marketing, Social Media, Partnerships and Alliances, Team Management, AI Strategy & Implementation, Global Go-To-Market Strategy

🏭 Industry specializations

Beauty, tech, lifestyle, FMCG

📅 Availability

2 days/week

🌎 Languages

English (native), French (B2)

💵 Rates

Depends on the project & scope of work. We can align a mutually agreed approach.

📝 Additional info

Extensive global experience, having lived & worked in Japan, Singapore, France and the USA. Love working with multinational teams and global GTM challenges.

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