📜 Previous notable roles
Below are a few highlights throughout my 18-year marketing career:
✅ Built a performance marketing infrastructure and a team responsible for email, SMS, direct mail, paid media, and website management for 150+ unique pet care brands for the largest animal health consolidator in the U.S.
✅ Translated business plans into marketing strategies that delivered 10% customer acquisition growth (3x peer group) and increased product penetration by 20%.
✅ Grew the marketing team from 3 to 13 during a time of double-digit growth. Managed a $7M annual marketing budget.
✅ Expanded oversight beyond marketing to enterprise-wide project management and training, slashing project backlog by 30% in the first year and developing a best-in-class training program reducing QC needs by 40%.
✅ Hosted Employee Brand Camps fostering an understanding of brand values and their impact on customer service delivery, internal operations, and communication. Increased Net Promoter Score (NPS) by 11% and customer satisfaction (CSAT) by 8%.
✅ Implemented innovative campaigns, including a Planned Giving Program, that boosted donations by 43% in the first year.
