As a marketing leader, I specialize in driving growth and fostering enduring customer relationships through a strategic blend of data-driven insights, innovative campaigns, and team leadership. At Facet, I achieved significant increases in member retention and Net Promoter Score (NPS) by implementing targeted, multi-channel marketing strategies. My expertise in CRM and lifecycle marketing resulted in a notable 25% boost in customer engagement rates, leveraging advanced segmentation and marketing automation technologies. Additionally, my track record at Groupon Inc. demonstrates a consistent ability to drive revenue growth and profitability through strategic initiatives and cross-functional collaboration. With an MBA in Consumer Marketing and proficiency in various technologies, I bring a versatile skill set and a passion for delivering tangible business outcomes.
