I am a strategic marketing leader celebrated for my exceptional leadership and team-building skills. I have specialized in assembling high-performing, diverse teams from the ground up, such as building a 30-person marketing team from scratch, comprising individuals from 16 nationalities across 8 countries.
Over the past 8 years, I have successfully navigated and thrived in the dynamic fintech landscape in London, demonstrating a unique blend of startup experience by transitioning from the music and fitness sectors. As the Chief Marketing Officer at TransferGo, I have scaled the company's registered customer base from 200,000 to 7 million, doubling the number of customers in the last year alone through innovative marketing strategies. I have been instrumental in making TransferGo the second fastest remittance player in app installs for the European region, expanding the business from 2 key markets to 15 across Europe, Central Asia, Southeast Asia, and Africa.
Prior to my fintech roles, I held various marketing leadership positions at World Class, a leading health and fitness brand, where I was responsible for driving substantial growth through marketing tactics. I built the company's first in-house marketing team, established the brand as a market leader in Romania, and successfully implemented my marketing playbook across multiple countries.
Throughout my career, I have demonstrated a customer-centric approach, effectively building brands from inception and prioritising the customer experience and product marketing. My versatile skill set includes launching and managing successful campaigns across multiple markets, making me an invaluable asset for businesses seeking a results-driven and adaptable marketing professional.
My achievements have been widely recognised, with me being featured in prestigious publications such as Marketing Week, Raconteur, and Forbes Romania. I am also an accomplished public speaker, having represented TransferGo at various industry events as a marketing expert and motivational speaker.
