I have expertise in building and leading marketing teams from growth-stage companies to successful acquisitions (including LinkedIn acquired by Microsoft and Credit Karma acquired by Intuit). My strength lies in my ability to drive business results via innovation by motivating cross-functional teams to solve consumer problems strategically and creatively.
In addition, I have a decade of experience leading global marketing strategy and creative development at top advertising, media and design agencies for famous brands/companies, including Electronic Arts, Levi’s, HBO, Intel, and Clorox. While holding Vice President and Managing Director roles at premier agencies, the effectiveness and creativity of my marketing campaigns has earned several Effies, Cannes Lions and many other awards.
I have an M.B.A from University of California, Berkeley-Haas and a B.S. from Northwestern University.
Professional Highlights
💡Key skills
Leadership, Marketing (Product, Growth, Brand), Research, Product Development
📜 Previous notable roles
Fractional CMO at Humancore (Generative AI Start-Up in Stealth Mode)
5.5 Years at Intuit Credit Karma +Senior Director, Head of Marketing for Home Business Unit +Senior Director, Brand, Product Marketing and Market Research +Director of Brand Marketing
1 year as Managing Director at McGarryBowen (Dentsu)
2 years as Vice President, Brand Strategy at BBDO (Omnicom)
1.4 years at LinkedIn
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Social Media, Public Relations, Paid Ads, Website/Application UX, UX Analysis, E-mail marketing, Partnerships and Alliances, Market Research, Team Management, Product Marketing
🏭 Industry specializations
generative AI, consumer technology, fintech, CPG
📅 Availability
I'm currently available for fractional or full-time Chief Marketing Officer roles
🌎 Languages
English
💵 Rates
$300/hour
📝 Additional info
Feel free to book a free 15 min intro call with me: https://app.reclaim.ai/m/mary-florcruz/quick-meeting
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