With over 20 years of experience in marketing, sales, and product marketing, Michelle has driven growth for startups and established B2B companies. As an angel investor and with a background in venture capital, she has also had the privilege of supporting innovative new tech startups with strategic guidance. She excels in defining new categories, reinventing marketing functions, and developing effective growth strategies. Leveraging her cohort of Fractional Executives in various disciplines, she is passionate about enabling innovative founders and CEOs to retain as much equity and control as they navigate their next raise or exit.
Professional Highlights
💡Key skills
A unique ability to take in a lot of disparate information, synthesize and recommend the right strategy and plan for growth.
📜 Previous notable roles
Founder of GrowthMVP with multiple clients including SmartChoice, Tampa Bay Wave, Renaissance Marketing, and Women on Their Way. Establish their overarching point of view to drive growth strategies to inform their messaging, positioning and overall brand. Create best marketing plan and execution.
VP of Marketing for Venture Capital firm Florida Funders. Built strong brand through events, PR, website and marketing campaigns.
Head of Marketing and Product Marketing at Skycatch. Created valuable strategy and content for sales enablement and leadgen.
CMO for Verbhouse (a platform for investing in property that provides a path to ownership for well qualified aspiring homeowners in high cost urban markets)
CMO for Pandoo Nation (gaming company in the impact space, based in Singapore)
Director of Global Industry Teams at Intralox. Led team of 20+ global sales, marketing and business development professionals based around the world to drive revenues in targeted industries - including tire manufacturing, metal can manufacturing, and beverage/brewing.
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Public Relations, Paid Ads, SEO, Website/Application UX, UX Analysis, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management
Typically offer as a monthly retainer that can be anywhere from $5K to $10K a month depending on needs.
📝 Additional info
I am also a part of the Experiencehack.com team of fractional executives in various disciplines. I am able to bring in vetted and highly experienced resources and teams from product, technology, finance, design and revenue when and if it makes sense.
Is this the Right Fractional CMO for You?
Think Michelle Waite is the right fit for you? Don't hesitate to reach out!
