15+ years in Marketing Leadership positions at traditional CPG (Unilever), Sporting Goods (Callaway, Taylormade, Easton), Marketing & Strategy Consulting (GO-Grow), and Fractional CMO. I excel at leading teams with a clear, straightforward process that allows for creativity, focus, and growth. A solid mix of strategic leadership and "roll up my sleeves" execution and a good sense of how much to lean on each. Professional achievements: 1) Saved Top-Flite brand from certain death with a radically different campaign and launch strategy. 2) Grew already dominant Odyssey market share by 5pts through Tour & share of shelf strategy. 3) Navigated Easton through a difficult rule change using stand-out graphics, performance, and clever naming (GhostX & BeastX - both reestablishing Easton as the market leader. 4) Led strategic growth planning for dozens of companies via GO-Grow process, enabling huge revenue growth. 5) Led & mentored teams, enabling talented individuals to shine and go on to great things!
15+ years in Senior Marketing leadership roles in CPG, Sporting Goods, and Marketing Consulting. Led numerous product launches with leading brands, challenger brands, and startups. 1) Easton Diamond Sports, VP Marketing/CMO 2) Callaway Golf, Sr Director 3) Unilever, Sr. Brand Manager 4) TaylorMade-adidas, Sr. Director 5) GO Grow, Lead Marketing Principal, GTM 6) fCMO Services (notably Fly Rides eBikes)
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Copywriting, E-mail marketing, Market Research, Marketing Operation Audit, Team Management, Fractional CMO (fCMO) services. Strategy & Leadership. Growth and action plan focused in bite-sized "sprints"
