PJ Roustan

Analytics & Attribution [SPINS • Nielsen • Triple Whale] Shipment Tracking [Malomo • Shipstation] SEO & Link Building [SEM Rush • Modzilla • Ahrefs], E-commerce [Shopify • Amazon • Thrive Market] Email+SMS Marketing [Klaviyo • Attentive] CRO & A/B Testing [VWO • Hotjar • AB Tasty] Team Collaboration [Notion • Slack • Airtable] Customer Experience [Gorgias • Zendesk] Graphic & Visual Design [Canva • Photoshop] AI & Machine Learning [Chat GPT4 • BART]

Former Head of Growth at MOSH, The Brain Brand • Employee #2 recruited by Co-founders Maria Shriver + Patrick Schwarzenegger to lead the growth vision execution & GTM brand positioning for their mission-driven brain health startup. Implemented a high-octane full-funnel e-commerce ecosystem in 2-months to debut Your Mind Our Mission, the official brand launch and waitlist campaign awarded Top 1% in Store Traffic by Shopify that sold inventory out-of-stock in less than a week generating $500K in DTC revenue and acquired 65K opt-in email & SMS subscribers ($0.35 cost per lead).

Former Head of Growth at Atlas Protein Bar • Employee #2 hired by Founder James Oliver to lead growth strategy as the brand’s sole CPG subject matter expert. Launched a cutting-edge digital “Build-A-Box” experience and user-friendly subscription management portal awarded "Best-in-Class User Experience" by Recharge resulting in 33% drop in subscriber churn rates from 9% to 6% year-over-year driving 2X increase in MRR.S

Former Marketing DIrector at Natalie's Orchid Island Juice Company • Deployed $6M marketing budget across 42 countries worldwide to deliver on target sales volume forecasts + built 3-year innovation roadmap to scale annual omni-channel revenue to $100M+. Formulated and developed Natalie's Holistics, a 6-SKU line of adaptogenic functional juice blends launched in partnership with legacy national retailers Publix + Sprouts catapulting the brand’s retail dollar sales 126% year-over-year.

Former Marketing Director at Country Archer Jerky Co • Marketing hire #1 recruited by Co-founder & CEO Eugene Kang to activate Amazon + DTC as revenue channels. Introduced 9 new SKUs across 3 meat snack segments, and led nationwide rollouts of geo-targeted digital and shopper marketing campaigns that opened 15K+ new Tier-1 retail doors including Starbucks, Costco, Whole Foods Market + Target. Executed high-impact omni-channel activations and harnessed $2.5M budget harmonizing wellness, lifestyle, and gourmet food culture across all brand touch points—scaling annual revenue 150% year-over-year, from $9M to $22.5M—surpassing KRAVE as the Natural Channel’s #1 top-selling premium jerky brand.

Former Director of Marketing at Perfect Snacks. • Marketing hire #1 recruited by Co-founder & CEO Bill Keith to pioneer the now $7B+ “fresh snacking” category and construct an agile in-house marketing function. Built 35-member tablet-based field team, 6-member growth team that oversaw omni-channel marketing, DTC e-commerce, digital + innovation—launched 8 new products, forged high-profile brand partnerships with Reebok CrossFit and Nike Running and scaled annual revenue from $3.2M to $38M in less than 4-yrs.

Marketing Strategy, Brand Management, Social Media, Copywriting, Public Relations, Paid Ads, SEO, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management

Natural Food and Beverages, Supplements and Health and Wellness

Available for immediate hire on retainer.

English • Native Speaker, Spanish • Conversational

Available on Retainer $8,000-$10,000/month @ 40 hrs billable hours

Awarded $28M+ in venture funding leveraging an iterative playbook of advanced growth strategies and CPG best practices to help build a distinctive portfolio of pioneering + founder-led wellness brands. Passionately curious, battle- hardened and recognized as a high-EQ servant leader overseeing key business units including omni-channel marketing, e-commerce, customer support, and new product development.

Snapshot Portfolio •. https://docs.google.com/presentation/d/e/2PACX-1vSfOey3jWKaRzrYBpNUMGgJ03AdIRpskLN6O4J12BhpBtPj0lS_HmR-zHqMrocRo7T84Bz2XzNNuSHU/pub?start=false&loop=false&delayms=15000