After starting my career at Boston-based advertising agencies where I spent 6 years working with major brands like Volkswagen of America and GMC, I found my sweet spot 15+ years ago when I made the jump to leading marketing teams at early-stage startups and have never looked back.
Reflecting on my marketing leadership journey, I realize the immense value in intertwining growth and candor to craft a culture of innovation and transparency. It’s this blend that fuels my passion and shapes my role as a Fractional CMO, guiding both me and my team to elevate our potentials and grow your business.
Key achievements include: -Building a demand generation engine for supply chain SaaS that resulted in Marketing generating 90%+ of new opportunities and pipeline -Doubling ARR in an 18-month period at a Language Tech startup by developing and executing a high-performing Product Marketing, Demand Generation, Content Marketing and Localization strategy -Overseeing a successful GTM pivot from a direct sales strategy to a channel sales strategy that resulted in 100% YoY growth
SVP of Marketing at Verusen, VP of Marketing at KUDO, VP of Marketing at SmartBooks, Director of Marketing at Swirl Networks, VP of Marketing and Channel Sales/Channel Operations at EveryScape, Global Marketing Manager at myvu Corporation
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Copywriting, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management
🏭 Industry specializations
B2B SaaS, RetailTech, AdTech, LanguageTech, Supply Chain Tech, Professional Services
📅 Availability
🌎 Languages
English native
💵 Rates
Monthly retainer USD
📝 Additional info
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