Dynamic and adaptable marketing executive with a proven track record in strategic leadership and digital transformation across B2B and B2C sectors. Experienced in serving as an executive marketing leader, providing interim strategic oversight to tech startups and established enterprises through ambiguity and business transformation. Skilled in crafting tailored marketing strategies that drive measurable results, enhance brand visibility, ensure customer engagement and steer teams and organizations to achieve short and long term business objectives.
Recently, as VP of Marketing at Samsung, I drove SmartThings' global user base to 65M, increasing its market share by 40% and brand visibility by 88% in three years. Previously, I was responsible for eBay's Home & Garden indoor business and drove GMV by 12% to $1.3B managing both B2B and B2C e-commerce initiatives.
Recently at ON, I drove the marketing and sales strategies for the conversational AI platform, resulting in $80M in funding and an 88% customer retention. With two successful startup exits and my current role mentoring students in entrepreneurship at UC Berkeley Haas, I’m eager to bring my experience to a team passionate about making a significant impact on people's lives.
Professional Highlights
💡Key skills
Marketing Programs & Strategy, Multifaceted Project Management, Interim Leadership, High-Impact Consulting, Digital Transformation, Strategic Partnerships, Cross-functional Collaboration, Data Analysis, Revenue Growth, Marketing Programs & Strategy, Operational Excellence, Team Leadership and DEIBs efforts
📜 Previous notable roles
VP of Marketing at Samsung, VP of Marketing & BD at Samsung, GM of $1.3B GMV business at eBay, four VP titles, 13 startups, two exits.
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Public Relations, Paid Ads, Website/Application UX, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management
🏭 Industry specializations
Tech, emerging tech, IoT, AI, marketplaces
📅 Availability
I am currently available for new projects.
🌎 Languages
English
💵 Rates
Starting at $200/h depending on scope.
📝 Additional info
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