I am the Founder of Byron+Five, a Brand Studio for Emerging Tech startups, bringing over two decades of experience to support the brand development and growth of early-stage, emerging tech companies. As the former CMO, COO, and Co-Founder of Snickerdoodle Labs, a decentralized data management and marketing platform, I successfully translated our team's vision into a scalable reality and led the company through both seed equity and token fundraises. During my tenure at Snickerdoodle Labs, I grew the global team to around 30 members, overseeing Operations, HR, Finance, Brand, Marketing, Communications, and Business Development, laying a robust foundation for responsible scaling.
Before joining Snickerdoodle Labs, I served as the Senior Vice President of Brand Innovation on the Global Brand Team at Citi. In this role, I established socially impactful partnerships and led employee-centric initiatives to elevate Citi’s values and brand perception. Earlier in my career, I managed the $38 billion Costco card portfolio at American Express and spearheaded pivotal marketing initiatives within their OPEN small business division.
I hold an MBA from NYU Stern School of Business and a BBA from The George Washington University. My work stands at the intersection of culture, engagement, and emerging tech, embodying my belief in using business as a force for good.
