Tara Soltow is a brand strategist with nearly two decades of creative agency, brand management, retail and field marketing, and product commercialization experience. She has worked with over 30+ local, regional, and global brands including household names like Red Bull, Cadillac, and Kellogg’s as well as innovative SaaS, fintech, and CPG startups.
She has worked in a variety of settings (agency, corporate, and startups) across an array of industries. She has spent years amassing best practices, processes, and frameworks from these diverse experiences to inform her unique approach to building and scaling brands.
Unlike brand builders who solely focus on creative and design, Tara’s expertise lies in building and executing strategic marketing roadmaps that drive measurable results. By infusing cross-functional work streams into the planning process and aligning a company's business/commercial objectives with the marketing strategy, she ensures that marketing is working in concert, not in a silo, to drive the business forward.
